Tuesday, January 21, 2020

The British Expeditionary Forceâ??s intervention in World War I :: essays research papers

When France, Britain and Russia entered the Triple Entente, Germany was faced with a problem. It wanted to capture France but knew that if it attacked then Russia would invade and it would face a war on two fronts. The Schlieffen plan was a solution to this threat. The plan was to invade France through Belgium and then to quickly to encircle Paris by flanking around it from the north. Once Paris was in German hands France would be relatively secure, leaving Germany to deal with Russia to the East. There were a number of reasons for the failure of the Schlieffen plan; it relied on a series of assumptions in order to succeed. The Germans assumed that Russia would take a long time to mobilise its forces from all over a large country. The Germans also forgot about the treaty signed by both Prussia and Britain in 1839, stating that they would defend the neutrality of newly formed Belgium, the Kaiser called it a ‘scrap of paper’ but it may well have lost Germany the war. During the course of the war the British Expeditionary Force which arrived very soon after the invasion of Belgium had a very important role in slowing down German forces. Despite its comparatively small size of 70,000 men the BEF was very effective in fighting alongside French units in order to inflict many casualties upon their attackers. Sir John French ordered the force to defend the town of Mons and they did so very effectively, holding the town against huge opposition before eventually falling back. I think that the BEF was one of a number of issues that Von Schlieffen did not account for in his plan and that altogether these meant that the plan failed. Although the British Expeditionary Force played a very important role it was certainly not the only cause of the problems encountered by Germany in executing the Schlieffen plan. Other factor which played a major role were the defence put up by Belgian forces and the speed of Russia’s mobilisation, neither of which Germany was expecting. The Schlieffen plan was to capture France within six weeks; Germany assumed that during much of this time Russia would still me amassing its forces, in fact within 10 days Russia was mobilised to attack Germany from the eastern front with more forces than could be contained by Austria-Hungary and so some German units were forced to return in order to defend their homeland from attack, this weakened their advance through France.

Monday, January 13, 2020

The Pain In Osteoarthritis Health And Social Care Essay

Osteoarthritis is a disease of the articulations, impacting 86 % of people over 65 ( Felson, Schaible 2009 ) . Patients with the status frequently complain of hurting within the joint, this hurting frequently worsens when weight bearing. Although, in advanced signifiers of the status there can be pain on remainder excessively. Other ailments include progressive stiffness of the articulations and musculus failing ( Chu, Thornhill 2001 ) . Osteoarthritis is caused by loss of the articular gristle in articulations associated with hypertrophy of the bone and thickener of the capsule ( Enohumah, Imarengiaye 2008 ) . A articulation is where two castanetss, covered in articular gristle meet ; the articulation is lubricated with synovial fluid. Figure 1 shows the anatomy of a healthy articulation. Cartilage plays an of import function in leting smooth clash free motion of the joint. If the gristle becomes damaged motion is restricted and pain develops. Bone has an first-class capacity to men d itself nevertheless in degenerative arthritis the castanetss ability to mend itself consequences in chronic hurting. This is because as tissues try to mend, re-growth occurs abnormally doing some countries of bone to go dilutant and others thicker. This means that the two castanetss no-longer fit together every bit good, doing motion to go progressively hard and painful. If there was greater apprehension of the mechanisms behind the development of hurting, and why some patients with similar X raies appear to hold different sums of hurting more effectual interventions could be developed. This could pro-long the clip before the patient requires. This essay will look at how hurting is transmitted through the organic structure, the anatomy of articulations and how debasement of the joint can take to trouble in degenerative arthritis to let for the development of effectual interventions. This image shows the anatomy of a articulatio genus articulation and the accessary constituents of the joint that enable the joint to execute its map of clash free comfy motion. It is these constituents that can deteriorate in degenerative arthritis and cause hurting to develop. Although the image is of a articulatio genus articulation all articulations have a similar construction. ( Image taken from Enohumah and Imarengiaye. 2010 ) Figure 1: Diagram to Show the Anatomy of a Knee Joint. Pain is termed as an unpleasant sensory and emotional experience associated with tissue harm ( Merskey, Bogduk 1994 ) and a defense mechanism mechanism associating to weave harm ( Dray, Read 2007 ) . Pain can be described as transient ; this is the direct stimulation of nociceptive centripetal neurones and the ague hurting this causes. Pain of articulations can be chronic ; uninterrupted hurting which makes mundane undertakings progressively hard to set about. Chronic hurting is of small importance as does non mean tissue harm and may go on after the tissue has repaired ( Dray, Read 2007 ) . The hurting can besides be episodic ; this is when hurting intensifies when set abouting undertakings that require increased joint motion or strength, such as mounting stepss or bending over. This hurting can do psychological hurt to the patient and diminish their quality of life as the hurting forces them to go sedentary and stray. Figure 2: The Pain Pathway in Humans This tract illustrates how hurting is transmitted from the stimulation ( in degenerative arthritis this is a joint ) to the encephalon it besides lists some of the chemicals that can be released from damaged cells that affect hurting transmittal and esthesis ( Image taken from Srivastava, 2010 ) . Pain is transmitted form articulations to the encephalon via neurones with bare nervus terminations, see Figure 2. These constructions are known as nociceptors and the functional nociceptive unit is made up of capillaries, nociceptor and mast cell. Joints are innervated by both centripetal and sympathetic nervousnesss. Nociceptors are normally less than 5AÂ µm in diameter and either Type III myelinated with unmyelinated terminations or Type IV unmyelinated. They have a high threshold of activation which means that a larger depolarizing stimulus than normal is required to do activation. The high threshold enables neurones to go selective for noxious mechanical stimulation ( Enohumah, Imarengiaye 2008 ) . The stimulation can be interpreted as dynamic ( motion ) or inactive ( place feeling ) ( McDougall 2006 ) . Pain transmittal is as follows ; the nociceptors are stimulated and primary sensory nerve fibers which fire action potencies doing the release of substance P ( a peptide which increases hurting by leting the spinal nociceptors to be easy stimulated ) ( Enohumah, Imarengiaye 2008 ) . This activates cells in the dorsal horn of the spinal cord where they synapse with spinal neurones and transmit nervus urge to the mesencephalon and cerebral mantle. Chemical go-betweens such as prostaglandins and leukotrienes can be released from the site of tissue harm ensuing in peripheral nociceptor sensitisation ; this is the progressive elaboration of a response followed by perennial disposals of a stimulation. Pain felt in degenerative arthritis can be accounted for by the presence of ‘silent nociceptors ‘ which in a healthy person are non activated by a stimulation. These receptors can go activated following tissue harm or redness ( Felson, Schaible 2009 ) . This means that for person who is already sing an increased sum of hurting the activation of these receptors enhances the grade of hurting felt. Pain can besides be accounted for by peripheral sensitisation caused by a lessening in the activation threshold of nociceptors and afferent neurones, doing them to go hyper-responsive to both normal and noxious types of motion. If nociceptors are more sensitive to motion this besides contributes to both allodynia and hyperalgesia as motion becomes more painful. Two squads of research scientists Coggeshall ( 1983 ) and his colleagues and Schaible and Schmidt ( 1986 ) illustrated that the injection of china clay and carrageenin could do synovitis ; the redness of the synovial membrane, by take downing the activation threshold of type III and type IV nociceptors in articulatio genus articulations. By take downing the activation threshold they made it easier to excite the nociceptors, increasing the figure of action potencies produced per unit clip for noxious and innocuous stimulations, doing hurting. Decreasing the activation threshold and the activation of soundless receptors together increases the hurting felt by degenerative arthritis patients ( McDougall 2006 ) . This suggests that if it was possible to increase the threshold of nociceptors, hurting signalling would be decreased ; this is an thought for possible interventions in the hereafter. A farther proposal for the hurting felt in degenerative arthritis is an addition in intra-articular force per unit area ; the human articulatio genus contains synovial fluid within the joint. After hurt or on redness ( see Figure 3 ) the plasma membrane of blood vass becomes progressively leaky and allows plasma proteins to go forth the vasculature and come in the intra-articular infinite. This causes a alteration in the starling forces which allows fluid to flux into the joint causation localised hydrops, ‘excessive accretion of fluid in the organic structure tissues ‘ ( Oxford Concise Medical Dictionary 2007 ) . This Results in the puffiness of the joint increasing the intra-articular force per unit area, doing hurting within the joint, due to an addition in unstable energizing nociceptors. Figure 3: Illustration of How a Number of Chemicals and Neuropeptides Work Together to Cause Pain, Inflammation and Joint Degradation. The figure above shows how, Iinterleukin-1 ( IL-1 ) , interleukin-6 ( IL-6 ) , and tumour mortification factor ( TNF ) are illustrations of proinflammatory cytokines and direct the matrix metalloproteinase ( MMPs ) to degrade connective tissue. MMPs degrade the connective tissue that make up joint tissues. The loss of joint infinite that develops in degenerative arthritis is due to the activity of the MMPs. Growth factors ( VEGF ) can besides hold a infective function in Osteoarthritis. VEGF promotes the development of blood vass to let tissue growing. Research suggests that VEGF is involved in degenerative arthritis. Blood vas growing is accompanied by an increased nervus supply taking to increased hurting. The chondrocyte produces inordinate free groups that assist in the devastation of the environing joint tissue. Free groups are non pictured above ( Sharif et al. 2000 ) , ( Image taken from: Bonnet, Walsh redness. 2005 ) . To forestall tissue harm to articulations the organic structure has a protective mechanism to halt over extension or flexure of articulations, the joint senses the possible harm and releases hurting signals which prevent farther motion of the joint. In degenerative arthritis this protective mechanism is hyperactive and hurting is felt when the articulation is moved within the normal scope. Recent grounds suggests that osteoarthritic hurting is therefore ; joint motion creates emphasis on the axolemma of the ‘free ‘ nervus terminations, ensuing in the gap of mechanogated ion channels, the inflow of Na ions causes depolarization within the neurone and consequences in an action potency ( See Figure 2 ) . Mechanoreceptors are located in the Type III and IV sensory nerve nervus fibers, these channels have been discovered in articulatio genus articulation sensory nerves by electrophysiology measurings and supply an penetration into the physiological mechanisms which are respons ible for mechanotransduction in articulations ( McDougall 2006 ) . These receptors cause increased ionic conductance and cellular depolarisation, doing an action potency and the hurting esthesis ( Heppelmann, McDougall 2005 ) . To understand hurting in degenerative arthritis it is of import to set up where the hurting originates ( See Figure 4 ) . Cartilage is aneural and avascular so pain must arise from other constructions of the joint ( Felson 2001 ) . Possibly the subchondral bone, which is extremely innervated with postganglionic neurones, or the periosteum, synovial membrane, ligaments or the nervus capsule, All of which have nociceptors, maintain vascular tone, permeableness and bone homeostasis ( Dray, Read 2007 ) , any harm to these countries could do hurting. When articular gristle re-modelling occurs there is compaction of soft tissue and microfilaments in the subchondral bone. There is besides gush and cramp of musculuss environing the joint which could explicate the beginning of hurting in degenerative arthritis ( Enohumah, Imarengiaye 2008 ) . Figure 4: Diagram to Show Causes of Pain and Pain Transmission in Osteoarthritis. T This figure shows how a figure of factors influence hurting in degenerative arthritis some of these are mechanical factors ( MF ) others involve enzymes and biochemical tracts. The diagram besides shows how some factors could be used to increased gristle grows, a possible intervention for degenerative arthritis. ( Image taken from hypertext transfer protocol: //www.fortehealthcare.com/Cartrophen/technical % 20brochure.html ) As mentioned the articulation is made up of a figure of constructions of articulations ( See Figure 1 ) each of which can deteriorate and do hurting during degenerative arthritis ( See Figure 5 ) . First, the subchondrial bone this is a bed of bone below the gristle. During degenerative arthritis blood flow is increased to this country leting subchondrial cysts to develop. This build up of fluid in the bone causes a force per unit area addition, the addition in force per unit area pushes against the bone and activates noticepters which transmit hurting signals. Changes to the capsule and synovial membrane can besides do hurting ; redness occurs which consequences in an increased volume of fluid, increasing the sum of force per unit area on the joint which causes hurting. The sinews and Bursa can go inflamed and cause, tendonitis and bursitis which causes hurting and decreases the scope of motion of the joint. Muscle blowing and failing besides occur which restrict motion, the deficie ncy of willingness to exert can do musculus and ligament wasting which can do hurting ( Enohumah, Imarengiaye 2008 ) . As unexercised musculuss become weak and less able to set about strenuous undertakings this can go on to anyone but is more likely in a patient with degenerative arthritis and although this does non straight do hurting, musculus failing does increase hurting. This diagram illustrates that the joint border lessenings and the synovial fluid volume lessening in patients with degenerative arthritis. The Cartilage besides thins. The decrease in joint infinite, synovial fluid volume and cut gristle causes castanetss to rub against each other on motion doing hurting. ( Image adapted from hypertext transfer protocol: //www.mobilitychoices.co.uk/glossarypage.php? uid=46 & A ; start=A ) Figure 5: Comparison of the Anatomical Features of a Joint with Osteoarthritis and a Joint of a Healthy Individual. The softening and cutting of gristle can be seen when imaging a joint with degenerative arthritis as there are cavities, it appears unsmooth, and has lesions in the gristle. This causes the gristle to go prone to splitting. This is a secondary cause of hurting in degenerative arthritis as it can take to interrupt castanetss, soft tissue harm and breaks which in bend all cause hurting signals to be transmitted to the encephalon. The organic structure attempts to mend this harm by originating bone re-growth the growing occurs unevenly and causes hurting. A lessening in the joint border and the decrease in volume of synovial fluid cause bone to rub against bone in an Osteoarthritis patient. In a healthy person this does non happen due to the presence of synovial fluid, leting clash free motion ( See Figure 5 ) . The stiffness of the new gristle makes the joint less able to absorb daze, doing motion painful. Osteoarthritis patients frequently complain of hurting non merely when traveling but besides when resting this can be explained by looking at the redness of articulations frequently associated with degenerative arthritis. When a articulation is inflamed a lessening in the hurting threshold consequences, this means that hurting signals that would usually travel unnoticed are transmitted via nociceptors to the encephalon. This is known as allodynia where hurting is felt for a usually innocuous stimulation ( McDougall 2006 ) such as sitting down or walking and hyperalgesia where increased hurting is experienced during an activity. An account for the disagreements between joint harm seen on X raies and joint hurting could be explained by looking at the two hurting transmittal tracts, the sidelong and medinal systems ( for hurting transmittal See Figure 2 ) . The thalamus and cerebral mantle are the countries of the encephalon that are involved in having and covering with hurting signals. The sidelong system, involves the stimulation of thalamic karyon in the ventral sidelong thalamus. The information is transmitted to the somatosensory cerebral mantle for analysis of location, continuance, strength and vicinity. The median system uses the midplane and intralaminar thalamic karyon to convey urges to different parts of the encephalon including the amygala to do affectional responses, attending and acquisition. The country of the encephalon urges are directed to change the hurting felt. If one system is stronger or more prevailing in some patients than others this could impact the sum and type of hurting felt and the class of intervention ( Hunter 2009 ) . Pain experiences are alone and effected by life experiences and genetic sciences. For illustration, a individual ‘s assurance in their ability to set about a undertaking or motion will specify their success in the undertaking. A patient ‘s inclination to catastrophize, or to do the best of a state of affairs will alter the hurting experience. The more hurting anticipated the more hurting felt ( Hunter 2009 ) . Social factors such as if a patient has a supportive environment, if they are stressed, low in liquors or traveling through an emotionally hard experience affect the sum of hurting felt ( Felson, Schaible 2009 ) . Factors that influence hurting but may non hold a scientific or physiological ground are besides of import indexs for the cause of hurting. Physical activity can increase or diminish pain esthesis. An addition in hurting can be felt when exerting particularly flexing and weight lifting, others feel soft exercising decreases hurting. The footwear a patient wears high heels increase hurting as there is increased emphasis on the articulatio genus articulation, whereas supportive flat places tend to do less hurting ( Hunter 2009 ) . If the patient has a past hurt or an hurt occurs and eventually environmental factors some patient ‘s complain of increased hurting during cold and wet conditions with high force per unit areas than on all right just yearss. No scientific grounds has shown these factors to act upon hurting but many patients do see alterations in hurting that can non be explained by imaging or disease provinces ( Enohumah, Imarengiaye 2008 ) . Pain in degenerative arthritis is n't merely cognitive but there is affectional hurting excessively, this means that many degenerative arthritis patients suffer from depression and anxiousness ( McDougall 2006 ) . This could be due to the deficiency of mobility doing many patients to experience stray. It is hence imperative that the hurting tracts in degenerative arthritis are understood to let the development of effectual interventions to better the quality of life of a patient. Osteoarthritis is characterised by hurting in the articulations on activity which is relieved on remainder, this is episodic hurting. Advanced degenerative arthritis is when hurting can besides be felt at remainder and at dark and is known as chronic hurting. The hurting normally occurs as decreased map of the joint, stiffness or gelling of the joint which is short lived and relieved after inaction. Pain is variable and great differences can be seen in the sensed hurting in patients with similar scans. Pain is transmitted from the site of hurt to the encephalon down specialised neurones know as nociceptors. Nociceptors have a high threshold and hence merely transmit noxious stimulations. Although cartilage re-growth can trip hurting, gristle is avascular and aneurla and therefore research is concentrated on looking at the other construction of the joint that could do hurting. A possible mark for drug action is on the neuropeptides which can heighten the hurting felt by a patient when traveling the joint. Another cause of hurting is ; redness doing a lessening in the hurting threshold and the activation of soundless receptors. A ground for the disagreements between imaging of the joint and the hurting felt could be explained by looking at the two chief tracts of hurting transmittal the sidelong and medinal tracts. These tracts transmit signals to different countries of the encephalon and hence do a different experience of hurting, if these tracts were better understood they could be countries for drug intervention. Pain and redness are linked and hence interventions that relieve the symptoms of the disease may besides better the earnestness of the status. Finally, hurting can besides hold a cognitive cause this is where the patient uses past experiences and the environment to judge the hurting felt. If a patient was more comfy, less stressed, happier and in more agreeable conditions they may see a decrease in hurting despite no alteration in the disease province . This nevertheless is a complex physiological state of affairs and requires more research before it can be used in clinical scenes to cut down hurting. Another possible intervention could be to increase the hurting threshold this would do it harder to originate an action potency and the patient would be able to travel the joint more before hurting was felt. Before advanced and effectual interventions for degenerative arthritis are to be developed it is indispensable that more research on hurting transmittal and causes is undertaken.Word Count: 2,587

Sunday, January 5, 2020

Loss of Faith and Religion in Ellie Wiesel’s Night

The Holocaust survivor Abel Herzberg has said, â€Å" There were not six million Jews murdered; there was on murder, six million times.† The Holocaust is one of the most horrific events in the history of mankind, consisting of the genocide of Jews, homosexuals, gypsies, mentally handicapped and many others during World War 2. Adolf Hitler was the leader of Nazi Germany, and his army of Nazis and SS troops carried out the terrible proceedings of the Holocaust. Elie Wiesel is a Jewish survivor of the Nazi death camps, and suffers a relentless â€Å"night† of terror and torture in which humans were treated as animals. Wiesel discovers the â€Å"Kingdom of Night† (118), in which the history of the Jewish people is altered. This is Wiesel’s â€Å"dark time†¦show more content†¦Never. (34) Wiesel claims that his faith is destroyed and denies the existence of God, but also refers to God in the last line. It is clear that Wiesel is struggling with his faith in God. When Wiesel sees the crematory and smells the horrible stench of human flesh he revolts against his faith. This is because he does not believe that if there is a god, such terrible things could happen. He is in disbelief and falters with his religion, â€Å"The Almighty, the eternal and terrible Master of the Universe, choose to be silent† (33). Wiesel starts to resent the God that he once was fond of and rebels against his beliefs, â€Å"And in spite of myself, a payer formed inside me, a prayer to this god in whom I no longer believed† (91). Wiesel falters back to believing in God to try to control himself, and keep sane. The second example of Wiesel losing his faith is when he arrived at Auschwitz. A prisoner informs him and his dad that they are heading to the crematory, and Wieselà ¢â‚¬â„¢s father recites the Kaddish, theShow MoreRelated Loss of Faith and Religion in Ellie Wiesel’s Night Essay1737 Words   |  7 Pagesthe Nazi death camps, and suffers a relentless â€Å"night† of terror and torture in which humans were treated as animals. Wiesel discovers the â€Å"Kingdom of Night† (118), in which the history of the Jewish people is altered. This is Wiesel’s â€Å"dark time of life† and through his journey into night he can’t see the â€Å"light† at the end of the tunnel, only continuous dread and darkness. Night is a memoir that is written in the style of a bildungsroman, a loss of innocence and a sad coming of age. This memoirRead MoreNight654 Words   |  3 Pages| Night: By Eli Wiesel Essay Word Count:665 By: Carlos Guerrero Prof. Ted Johnston English 1301 TR 11:30 08 November 2014 We can know the end of the story just by knowing that Ellie Wiesel wrote the book. We know it because this book is about survival. Physically we know Ellie Wiesel survived the holocaust, but does any psychological or spiritual part of him died during the holocaust? Elie Wiesel wrote about all the horrible torture, brutality, degradation, lost, and inhumanities

Saturday, December 28, 2019

Media Coverage of Homicides Essay - 880 Words

Media coverage of news events can be disseminated to the general public in any number of different ways and media biases often â€Å"reflects certain organizational and/or professional preferences or values† (Bennett 2011, 173). In fact, Lundman (2003) points out â€Å"that journalists assess the newsworthiness of homicides occurrences using the relative frequency of particular types of murders and how well specific murder occurrences mesh with stereotypical race and gender typifications (357).† In addition, Johnson (2012) felt that the real job of media was to â€Å"create a message that†¦grabs public attention (62).† In other words, can the media grab the public’s attention and hold it? Take for example the recent case of George Zimmerman and†¦show more content†¦The general public became inundated with every detail of the trial and national leaders began weighing in on the guilt or innocence of the defendant, George Zimmerman. Why? Was it the general public’s fascination with the players in the tragedy or the media’s basis towards this homicide? Bennett (2011) points out; â€Å"that people in the middle see the press as generally neutral, whereas those on the left complain that the news is too conservative, and those on the right think the news has a left-leaning bias (176).† Lundman (2003) pointed to the fact that â€Å"not all murders†¦are selected for coverage by news media (358).† And, that â€Å"when murders are selected, some receive frequent and prominent attention, while others receive infrequent and obscure coverage (358).† In fact, during the time frame of George Zimmerman’s trial there were other murders involving race and gender. One can only wonder then, â€Å"do some homicides therefore receive more attention and others less because of the race and gender of the actors involved (Lundman, 2003, 358)?† ThroughoutShow MoreRelatedThe Death Penalty Is Inevitable1629 Words   |  7 Pagesusing the media. For his sample he would use the surrounding Philadelphia area to determine if homicide rates were affected by the publicity of five executions. His initial assumption was that during the post-exaction period there would be a lower homicide rate. To test his theory he would collect data sixty days prior to e ach execution and sixty days following the executions. Dan concluded that the results from his research were in fact opposite of his initial hypothesis. The homicide rates throughoutRead MoreRacist Police Shootings And Its Impact On America884 Words   |  4 PagesThey may even claim that they serve no master except the liberal credo of individual freedom and open markets. But the truth, however, is that a large percentage of media reports in America involve a certain amount of looking people straight in the eye and lying to them. In this paper, I will validate this claim by comparing their coverage of what is termed â€Å"racist police shootings† with the available facts and figures using the city of Boston as a case study. Boston There were no damning criticismsRead MoreRp Essay1130 Words   |  5 Pagesagainst Aboriginal people over the past few decades (Walkom, 2017). More specifically, Indigenous women and girls go missing from their homes or are the victims of homicide at a much higher rate than the rest of the population. This paper focuses on the action taken by the RCMP to investigate the disappearances and potential homicides of the female Indigenous population in Canada, and probes the ineffectiveness of the RCMP’s national investigation. I will identify three projects that the RCMP hasRead MoreThe Media Of Female Offenders1561 Words   |  7 PagesThe media today, is highly selective in their constructions of offences, offenders and victims. Media representations of crime are moulded and women are portrayed in a way that is entertainment driven and is appealing to the audience. Despite the fact that women seldom stalk, murder outsiders or commit sequential murders- in fact they are rarely vehement, â€Å"accounting for only ten percent of convicted violent offenders- those who do so are highly newsworthy because of their novelty† (Jewkes 2011,Read MoreA Brief Note On Crime And Violent Crime982 Words   |  4 PagesIt may be argued that the media disproportionately exposes violent crime because is more serious, but with crime in Canada at an all time low, why is it that the media only advertises the numbers associated with violent crime to be at an all time low and not all crime. How does online news outlets cover the decrease in crime in relation to violent crime and non-violent crime? 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A clear example of how suicide can often be overlooked can be found when comparing homicide and suicide rates, then the media coverage each gets. In 2014 approximately 16,108 individuals were murdered while a whopping 41,143 individuals committed suicide (CDC 2014). Media coverage of deaths in the United States overwhelmingly report homicides in their coverage, leading to the public being unaware of how severe of an issue this is. In Japan, I have found that among highRead MoreThe Death Of The State Of Tennessee After Memphis Essay1510 Words   |  7 PagesAccording to FBI 2010 UCR report, there was fifty-five homicide death reported, it’s second highest in the state of Tennessee after Memphis. Losing someone who we loved through homicide would be one of the most shocking experience, In my life period I haven’t experienced any homicide which includes my loved ones, I come from the peaceful neighborhood, since I was the child I grew up in a peaceful environment, there was low violence but minor, dangerous weapons such as guns, biological weapon or evenRead More Media Influence on Modern Society Essay1126 Words   |  5 Pages Our society is slowly but drastically, devolving. We let the media take total control over every aspect of us, how we dress, who we talk to, what we eat, even how we think. Everyone thinks they are their own person but no one ever stops to think of why they do what they do. The media has never had as much control as they do now. As we go on reading our newspapers and our magazines, no one stops to think of what were reading, how many things dont add up or make sense. We just acceptRead MoreMedia Violence And Its Effects1057 Words   |  5 Pages Media violence exposure has been investigated as a risk factor for aggression behavior for years. The impact of exposure to violence in the media the long term development and short term development of aggressive behavior has been documented. Aggression is caused by several factors, of which media violence is one. Research investigating the effects of media violence in conjunction with other predictors of aggression such as; environmental factors and dysfunction within the family household,

Thursday, December 19, 2019

Alternative Financing Options For Startups - 2656 Words

Running a startup can be a thrilling experience, but finding capital can be a challenge. Many startup businesses reach out to friends, family, angel investors and crowdfunding to start their business. While these techniques can work, it is also possible to get loans for startups. This option can help the business to build credit and obtain immediate funding when it needs it. Whether you are looking for loans for startups or are considering alternative financing options, these techniques can help. Funding Your Company With Credit Cards The average annual interest rate for a credit card is 16 percent, so using a credit card to borrow money can be costly. Despite the costs, research by the National Small Business Association showed that 37†¦show more content†¦Using your personal credit cards for business can hurt your credit score and leave you unprotected if the business fails. Even when you are able to use credit cards correctly, the credit card companies can randomly lower your credit limit. If this happen, it removes potential funds from your business and can hurt your credit score. If you have decided to use a credit card to fund your startup business, begin to work on getting a better credit score. Most card companies require you to have a score of 660 or higher to qualify. At the very least, a higher score will enable you to get a lower interest rate. Since you do not want to use your personal income for the business, apply for business credit cards. Over time, the business will begin to develop its own credit rating that is entirely separate from your score. You should also start to expand the amount of credit available to you. Use a portion of the credit cards for the business so that the credit card companies do not remove some or all of your available credit. Ask Friends and Family Members for a Loan The cost of a family loan depends entirely on your friends and family. While some family members will refuse to accept interest payments, loans generally have a 0.38 to 1.85 percent interest rate. You can take their money as a loan or sell them a share of the business. Normally, it is better to take the money as a loan since most people are not sophisticated investors. When someone is given

Wednesday, December 11, 2019

Zen Soul Spa Business Proposal free essay sample

BUSINESS PROPOSAL ZEN SOUL HEALTH SPA [pic] Executive Summary Zen Soul aims to be the premier health spa in Iran through its first venture in the capital city, Tehran. Through a unique combination of offered services and products, we will quickly gain market share. Zen Soul will provide customers with a relaxing, rejuvenating atmosphere where all of our mind and body needs can be met. The business will be set up as a partnership with Zen Soul Massage Therapy Sdn Bhd (Malaysia) and Akbar Boorboor. Products and Services Zen is devoted and focuses in accelerating health through our wide variety of mind and body healing services and products. The health spa business is devoted to providing holistic methods of physiotherapy that coalesce with massage, body work, as well as muscle work. This is all done in a relaxing, serene setting. Location Zen Soul has chosen Tehran as the city for the business venture. Tehran is the capital and largest city of Iran and also the economic centre of Iran. Tehran has an overall cost of living index which equates it with middle cost of living locations. Tehran is currently ranked 170 overall, most expensive place in the world for expatriates to live, out of 300 international  locations. Additionally, Tehran has one of the most educated populations that loosely correlates to earning potential, or at least indicates a higher average household income. Thus, according to the population earning potential, education level, and its’ household income, Tehran carries high potential for our health spa business. Competitive Edge Zen Souls competitive edge is our unique combination of services, location, and customer-centric focus. Zen Soul has set out since its inception to provide quality, dependable services. Zen Soul has an innovative training program that is extensive in its depth, properly training employees to provide an unprecedented level of customer service. All customers will leave Zen Soul with a feeling that their needs were met well beyond any expectations that they previously had and far better than any competitor. This customer-centric business model is not just rhetoric; there are financial incentives in place for employees to offer unprecedented levels of service. This will ensure a high rate of return customers, allowing Zen Soul to meet our ambitious goal of 90%. Financials Zen Soul has forecasted substantial sales revenues by year two. Also by year two the business will reach profitability and have achieved  a healthy profit before taxes. Zen Soul is an exciting business that provides a combination of sought after services that are have no direct competitor. Zen Soul will provide a relaxing, serene setting for a variety of mind and body health rejuvenation services for the booming Iran population. 1. 1 MISSION AND OBJECTIVES 1. 1. 1 Objectives The objectives for Zen Soul are outlined below: 1. Promotes health for body and mind 2. Substantial sales  revenue by end of second year. 3. Profit before tax by end of second year. 4. Have clientele return rate of  90% by end of first year. 5. Become established health destination by end of  first year. 1. 1. 2 Mission Zen Soul will provide a comforting, yet stimulating, atmosphere in which customers will be able to relax both their body and mind, reconnecting their daily lives to our true purpose through a wide range of holistic methods of physiotherapy that coalesce with massage, body work, as well as muscle work. Zen Soul will establish itself as a dependable destination to which they can always come to escape the stress of life, accelerate their health, and rejuvenate their energies, their souls, and their lives. . 1. 3 Keys to Success 1. Quality and skilled employees familiar with mind, body, energy and muscle work. 2. Establish trust within the community that each customers needs will be taken care of during every visit. 3. Easily accessible location. 4. Effective advertising. Company Summary Zen Soul Health Spa is a new destination offering customers the unique combination of physiotherapy, massage,  body as well as muscle work, all in one beautifully serene setting. Zen Soul will offer all ranges, physiotherapic and therapeutic massage, reflexology, manicure, pedicure, scrub, sauna, and specific complimentary product offerings. The goal and promise of Zen Soul can be summed up in our name and slogan: Zen Soul health Spa – Getaway to Relaxation [pic] 2. 1 Company Ownership Zen Soul, at this time, is a privately held partnership, owned by Zen Soul MASSAGE THERAPY SDN BHD (Malaysia) and Akbar Boorboor. 2. 2 Start-up Summary In the following  table, the start-up cash has been marked for the estimated amount needed to cover operational expenses for the first two months. | |Start-up Funding | |   |   | |Start-up Expenses to Fund |   | |Start-up Assets to Fund |   | |Total Funding Required |   | |   |   | |Assets |   | |Non-cash Assets from Start-up |   | |Cash Requirements from Start-up |   | |Additional Cash Raised |   | |Cash Balance on Starting Date |   | |Total Assets |   | |   |   | |Liabilities and Capit al |   | |Liabilities |   | |Current Borrowing |   | |Long-term Liabilities |   | |Accounts Payable (Outstanding Bills) |   | |Other Current Liabilities (interest-free) |   | |Total Liabilities |   | |   |   | |Capital |   | |Planned Investment |   | |Investor 1 |   | |Investor 2 |   | |Investor 3 |   | |Additional Investment Requirement |   | |Total Planned Investment |   | |Loss at Start-up (Start-up Expenses) |   | |Total Capital |   | |Total Capital and Liabilities |   | |Total Funding |   | |   |   | |Start-up | |   |   | |Requirements |   | |Start-up Expenses |   | |Legal |   | |Stationery etc.    | |Brochures |   | |Construction/Design |   | |Insurance |   | |Rent |   | |Research and Development |   | |Expensed Equipment |   | |Other |   | |Total Start-up Expenses |   | |Start-up Assets |   | |Cash Required |   | |Start-up Inventory |   | |Other Current Assets |   | |Long-term Assets    | |Total Assets |   | |Total Requirements |   | 2. 3 Company Locations and Facilities †¢ Where are the target sites? †¢ The facilities of the p lace (parking/malls/ etc) †¢ The size and psf/ how much? Products and Services Zen Soul will provide customers with health-oriented and relaxational services with complimenting products, as well as training in specific forms of physiotherapy body work, accessible materials on a wide range of health-related topics, and the option to purchase artwork displayed in Zen Soul. Explanations and/or consultations will be provided on all services and products if needed. At  Zen Soul, every customer is unique, with individual needs. Understanding such, our massage techniques are tailored to focus on these individual needs to ensure customers satisfaction. Our techniques are uniquely  Zen Soul’s. Zen Soul  aromatherapy head to toe signature massage combines the mix of traditional Balinese, Malay, Shiatsu and Swedish massage. We then create and blend it into our own unique massage technique. We believe that the technique applied by our therapist for aromatherapy massage in particular, is distinctively  Zen Soul’s  own technique. Aromatherapy essential oil will be applied in all our massage and physiotherapy ranges. In aromatherapy[y treatment, each client is assessed prior to each treatment. During the consultation, a detailed case history will be taken, to find the most suitable oil and treatment methods for the individual. The individualized blend will be used in the massage, using a technique which is most suitable for the individual. Aromatherapy is one the oldest healing art on earth, and is the enhancement of the body, mind and soul using aromatherapy botanical essential oils. True the century’s aromatherapy has been mostly practice by civilization like Rome, Egypt, Greece and Persian. Essential oils enter the body via inhalation and through the skin. They end up in the blood stream via the lungs or absorbing into the deepest layers of the skin through to the muscle. The fragrance molecules associated with essentials oils also affects the brain directly, through the olfactory system in our nose. These essentials oils can be one of the fastest ways to galvanize or bring about physiological or psychological effects such as to relax, to calm, to fresh, to ease emotional imbalances and to regulate imbalance hormone level. Essential oils are used for cosmetics, pest control, as well as deodorant values. 3. 1 Product and Service Description | | |3. 1. Zen Body Massage | |3. 1. 1. 1 Zen Aromatherapy massage | |Zen Soul’s head to toe signature massage combines the mix of traditional Balinese, Malay, shiatsu and Swedish massage. We then create and | |blend it into our own unique. The technique combining short and long kneading strokes plus deep rhythmic strokes and lomi-lomi on the back. | |Aromatherapy oil is used to enhance the skin ability to receive the treatment and soothing signals to the brain. | | |Aromatherapy uses the purest plant essence in the form of organic essential oils, which are extracts from various parts of plants, fruits, | |flowers, bark, roots, or resin. Essential oils contain dozens of powerful complex natural chemicals that have beneficial properties. Due to| |the diversity of essential oils and their individual therapeutic properties, the range of benefits and effects of Aromatherapy is wide | |ranging. | |Our therapists will have a holistic approach to client consultation. This provides the information necessary to select the appropriate | |essential oils for the maximum therapeutic benefit. The selected essential oils are blended with a carrier/base massage oil to create a | |unique mix for each client’s individual needs. This aromatherapy blend is usually applied to the skin with body massage. Other massage | |techniques such as deep tissue work may also be used, depending on the client’s requirement. | | | |BENEFITS EFFECTS | |Aromatherapy treatments have both physiological and psychological effects. The combination of massage and the medicinal and therapeutic | |qualities of the essential oils (molecules both inhaled [aroma] and absorbed through the skin) can soothe, revitalise, uplift the spirit, | |encourage positive thinking and boost the immune system enabling the body to heal itself. |Physiological Benefits   Aromatherapy massage can: | |enhance lymphatic drainage this helps to reduce fluid retention and prevent oedema | |induce a feeling of deep relaxation in the body | |help to restore balance in the body | |stimulate the body’s natural immune system | |increase the oxygen and nutrient supply to the tissues by increasing the blood circulation | |help to increase energy l evels as blockages and congestion in the nerves are eased | |Psychological Benefits   Aromatherapy massage can: | |promote a general state of well-being |calm and soothe the mind | |help to reduce nervous tension | |help to lift the mood and reduce feelings of depression | | | | | |3. 1. 1. 2 Zen Traditional massage | |Zen soul therapist uses elbow and thumb press techniques concentrating on the pressure points throughout the body. A specially signature | |Zen Soul blended balm provides heat that penetrates into the skin and enhances the massage. The combination of pressure and heat sends | |signals to the body and mind allowing the tired body to relax and the mind to feel at ease. |This massage benefits your body by improving the muscle tone, relaxing the body, and by getting rid of various aches and pains. It also | |acts on another level, and makes you feel relaxed and rejuvenated. | |Following are various benefits of traditional massage: | |Improves Blood Circulation:  T he movements of hands of the therapist help improve circulation of blood by dilating the vessels. It means | |improved supply of nutrients to muscles, thereby making the body stronger and healthier. Improved blood circulation also helps lower the | |blood pressure. |Massage Benefits Muscular System: improved supplies of nutrients to muscles help the muscles in recovering from fatigue and stress. It | |helps one get rid of muscular pains and aches. Massage prevents muscles from wasting due to paralysis or injuries. | |Improves Skeletal System:  The massage helps in improving the blood circulation to joints. It releases the tense muscles and tendons. All of| |which improves the range of movements of various joints. | |Benefits Nervous System:  The movements and touch of the expert therapist soothes your nerves, and sends you to deep states of relaxation. | |Your mind gets calm and stress free, and enjoys these sensations of modulated movements with a sense of deep relaxation. |Mas sage for Total Relaxation:  The massage brings down the level of stress hormones, and increases the production of relaxing hormones, like| |Serotonin. Massage makes one feel good. The feeling of rejuvenation gives you more energy. | | | | | | | | | | | | | | | |3. 1. 1. Body Massage Trigger Points | |The massages are referred on trigger points technology as shown below: | |[pic][pic] | 3. 1. 2 Foot, neck and shoulder massage This massage concentrates on the three most stressed parts of the body. The pressure points in the feet are massaged to relax and reduce pain while long strokes are applied to the calves to release tension. As for shoulder we use the pressure point technique which relieves tension in the shoulders. Foot reflexology pressure therapy is a safe holistic remedy. Records of this ancient healing art date back as far as ancient Egypt. Foot Reflexology is very old, and was practiced as an ancient form of pressure treatment that uses the application of focused pressure known as â€Å"reflex points that are found in the foot as shown below. The various points correspond to areas on and within the body. [pic] When a person receives a foot reflexology treatment they may benefit from increased circulation as well as relaxation. A session promotes the release of tensions. Although there are many other benefits, (for which empirical proof may not yet exist). But recipients have noted that this ancient tool does promote the clearing of emotional debris. Additionally, therapists have evidence that reflexology helps with the release of toxins from organs, and tired cells and tissues are rejuvenated, the body is more grounded. In general terms, the benefits of reflexology have to do with the reduction of stress. Because the feet help set the tension level for the rest of the body, they are an easy way to interrupt the stress signal and reset homeostasis, the bodys equilibrium. Reflexology is a complement to standard medical care. Learn some of the conditions that can benefit from foot massage and reflexology: ? Foot Ulcers Research suggests that it may work by improving local circulation and that it has the potential to be used to supplement standard surgical and medical treatment of diabetic foot ulcers. ? Cancer  Patients Patients dealing with cancer experience many changes to their bodies and minds. Massage and reflexology have been used as complementary therapies to traditional medical treatments in patients who have cancer. Many research studies have shown benefits such as decreased anxiety, pain intensity, nausea, vomiting and fatigue in patients who have cancer. ? Post-op Pain After surgery, it is not uncommon for patients to have pain. Foot and hand massages were given to post-operative patients and the research study found that pain scores, heart rate and respiratory rate decreased. ? Artery Disease Massage and Reflexology has been shown to increase blood flow. A research study in patients with peripheral arterial occlusive disease (decreased blood flow in their lower legs), showed that reflexology increased the blood flow in the patients lower legs. ? Aging A research study involving middle-aged women showed that self-reflexology decreased depression, perceived stress, systolic blood pressure, and helped strengthen their  immune systems. ? Menopause Many physiological and psychological changes take place during menopause. Both reflexology and foot massage helped to decrease anxiety, depression, hot flashes and night sweats in women during menopause. ? High Blood Pressure A research study looked at the benefits of reflexology on blood pressure, cholesterol and life satisfaction. They found that reflexology helped lower the systolic blood pressure, but not the diastolic number, and that life satisfaction was improved significantly ? Amputations People with leg amputations often suffer from phantom limb pain. A research study looked at reflexology and its possible benefits for people with one leg amputated. The study found that reflexology of the foot and hands helped decrease the intensity and duration of phantom limb pain. 3. 1. 3 Aromatherapy kids massage Aromatherapy massage helps to relax hyper-active kids, enhance their sense of touch and smell as well as the benefits listed below: ? Asthma:  Asthmatic children: demonstrated an enhanced ability (in volume and flow rate) to exhale, compared with children who were not massaged. Atopic dermatitis/Eczema :  Children with this scaly, itchy skin problem seem to experience less redness, scaling, and other symptoms if receiving massage between flares. ? Attention deficit hyperactivity disorder (ADHD):  Mas sage may improve mood in children with ADHD and help them feel less fidgety and hyperactive. ? Bulimia: Studies have shown that adolescents with this eating disorder feel less depressed and anxious after receiving massage therapy. ? Cystic fibrosis: Massage may reduce anxiety and improve respiration in children with this lung condition. ? Diabetes:  Massage may help regulate blood sugar levels and reduce anxiety and depression in children with diabetes. There was also notable improvement with compliance with insulin and food regulation, compared with children who were not massaged. Average blood glucose levels among the massaged children dropped from 159 on the first day of the study to 118 on the last day. ? Rheumatoid arthritis:  Children with juvenile rheumatoid arthritis (JRA) have been shown to experience less pain, morning stiffness, and anxiety as a result of massage therapy. 3. 1. 4 Therapeutic Head Massage [pic] Head Massage is a therapeutic massage of the shoulders, neck, scalp face, with the use aromatherapy essential oil. Benefits of Head Massage: †¢ Relieves tension and headaches, neck and back pain †¢ Alleviates stress, promotes relaxation and a popular massage often requested for general well-being Stimulates lymphatic drainage, helping to remove toxins and boost the immune system †¢ Restores joint mobility, improving circulation which lifts energy improving concentration †¢ Head Massage reaches all energy centers where tension accumulates. This traditional and effective massage is excellent for relieving stress and also promotes relaxation. With many benefits it is also great for general well being. A gentle highly effective treatment, this relaxing  massage has been practiced in Ancient India and other Asian countries over 5000 years. Many office workers or people who use computers suffer. Having a head massage is similar to having reflexology. This is because all the organs are not only linked to the nerves on your feet but also to the head. Therefore, when you have a head massage you are giving the whole body to relax. All the organs of the body are then able to release harmful toxins to help the body avoid many illnesses. 3. 1. 5 Body scrub aromatherapy Zen soul aromatherapy body scrubs will help your skin to look healthy and radiant. By exfoliating the top layer of dead epidermis cells of your skin, it will be smoother and less wrinkled. The outermost layer of skin, the epidermis, accumulates dead skin cells that need to be removed. Normal bathing does not provide the exfoliation that is  needed for the healthiest skin. Regular exfoliation with a body scrub will   remove the dead outer layer of your skin and reveal a younger, smoother, soft,  healthier layer of skin. The antioxidants in coffee, cocoa, and chocolate scrubs help to prevent the signs of aging skin. Scrub Facts: (1) promote increased blood circulation (2) fight cellulite (esp. scrubs with caffeine or coffee) (3) open and cleanse pores (4) remove dry itch and flakiness (6) nourish and moisturize you skin 3. 1. 6 Ear Candling Ear candling (also known as coning or ear funneling) has been practiced for centuries. Excessive ear wax can also cause discomfort, headaches, tinnitus (ringing in the ear), or vertigo. Ear candling may help alleviate these conditions. [pic][pic] Ear Candling, a safe, simple, non-invasive natural relaxing cleansing method, uses long hollow Ear candles to extract earwax and other debris from the ear canal. The proponents of this method say that Ear Candling improves mental clarity and balances fluids that may cause headaches. The benefits of ear candling include: ? Improved sense of smell ? Relief of â€Å"swimmer’s ear ? Reduced ear pain ? Improved sense of taste ? Balanced emotional state ? Reduced ringing in ears ? Relief of dizziness ? Reduced pain of a tear in the eardrum ? Improved color perception ? Equalized pressure in the ear ? Reduced stress and tension ? Clearer thinking ? Improved lymphatic fluid flow 3. 1. 7 Zen Health Shop Zen health shop would be focusing on selling health products that would provide added value for the customers as well as related compliment spa products such as: ? Spa Slipper ? Gift Set (Spa) ? Aroma Stick ? Hot Balm Strong/Mild ? Aromatherapy essential oil ? Flower Candle ? Hot Oil ? Aromatherapy body oil ? Calming Face Oil ? Purifying Body Oil 3. 1. 8 Artwork Most of the artwork in Zen Soul will be  by local artists, for sale to the customers. Zen Soul will earn a 15% commission on each piece sold. This adds an extra element of community integration to Zen Soul with an added emphasis of the art being from beginning artists, and that the art be spiritual and/or modern in form. 3. 2 Competitive Comparison There are no direct competitors for Zen Soul. There are only domed bathhouse which offers after-shower massage at a price of IR5000 to IR15000 that are available from 6am to 7pm which are mainly providing its’ services to men-only. These services are only concentrating on relaxation which the practitioners are not train in a proper health-conscious manner. Whereas, Zen Soul are focusing on a combination of physiotherapy, Balinese, Swedish and shiatsu massage techniques as well as trigger point technologies to accelerate blood flow and promotes health. Besides providing the services to men, Zen Soul would also focus on large- potential market, the women. Which consist of 23,522,861 between the age of 15-64 years old. Additionally, 14,000,000 populations in Tehran is a very viable opportunity for Zen Soul. 3. 3 Sales Literature ? Services brochure ? Logo and slogan ? Advertising ? Planned website. 3. 4 Fulfillment Zen Soul services sell as a natural and healthier way to rejuvenate ones life. 3. 5 Future Products and Services Zen Soul will continuously add and improve its services. Zen Soul will always  remain involved with the best spa healthy and relaxational techniques, and will implement them if deemed appropriate and feasible for Zen Soul clientele. Strategy and Implementation Summary 1. Emphasize quality, originality, and dependability of service. Although we do not have direct competitors, we will differentiate ourselves from indirect or future competitors by offering a staff of therapist who are not only certified in their professions, but will be trained in understanding the dynamics of individual body systems so as to maximize the connection to their client and more easily meet the needs of the client. 2. We will provide a unique atmosphere. From the name to the ambience of our spa, Zen Soul will distinguish itself as a completely trustworthy and soothing setting where customers can enjoy being pampered and escape the stress of their everyday lives whilst boosting their health. 3. Build a community relationship-oriented business. We will focus on strengthening the trust of our customer base, and providing not only services, but information that will aid everyone in the progression of obtaining a balanced and healthy lifestyle. We will also work with local artists to provide their work to inspire our customers. 4. 1 Value Proposition Our value proposition is that we will bring a unique mode of healthy, relaxation and fulfillment to the community. When people are healthier, relaxed, comfortable, and happy, they have the ability to work harder, concentrate better, feel  physically, emotionally, and mentally balanced, and give that happiness back into their homes, workplaces, and community. Simply put, our value proposition is that we help our community become a better place to live and work. 4. 2 Competitive Edge Our competitive edge is  a combination of our unique services, outstanding location, and our interaction with customers. By providing our customers a holistic and integrative heath spa, we build relationships of trust and satisfaction. Our customers will come to depend on our unique services and fulfilling environment. 4. 3 Marketing Strategy Our marketing strategy is the key to our success: 1. Emphasize  our name and unique services through advertising. 2. Focus on the convenience of our location. 3. Build community relationships through unique and quality service, friendly and caring atmosphere, and establishing absolute dependability of our services. 4. 3. 1 Promotion Strategy Our promotional strategy will be two-fold:  first phase promotion will deal with advertising before, during, and six months following our opening; the second phase advertising will deal with all  long-term advertising. 1. FIRST PHASE PROMOTIONS a. Advertising We will utilize local newspaper, local social and health magazines, local radio, mail-outs to all households within the immediate five mile radius, and  mail-outs to all local business within a five-mile radius. b. Internet We will have a comprehensive website. c. Alliances We will place our brochures within the offices of our medical referral clients. 2. SECOND PHASE PROMOTIONS a. Advertising We will continue to place ads in the local social  and health magazines year around. Mail-outs will be done again within a five-mile radius one year later after opening, then again only every three to five years. Radio ads will be done only when we have sale promotions during the most stressful times of the year for festive seasons. Television ads are not certain, we will evaluate their effectiveness before further implementation. b. Internet We will continue to have a comprehensive website. After the  first six months, and certainly after the first year, we will evaluate the viability of having target clients advertise on our site, and conversely, we will evaluate viability of advertising on our target clientele websites (if applicable). c. Alliances This type of advertising will be implemented once we have grown beyond our break-even point. We will also form advertising alliances with any business with whom we share common business goals. We will also implement mutual perks with our business and restaurant neighbors which will aid in local visibility. Advertising promotions with certain restaurants will also be considered. 4. 3. 2 Marketing Programs Owner will be responsible for marketing Zen Soul through the advertising channels. The manager will be responsible for assisting with the implementation of alliance advertising partnerships. Our advertising budget is IRXX,XXX for the first year. Advertising will begin one week prior to opening. 4. 3. 3 Positioning Statement We will automatically position ourselves as the top spa in the Tehran area. Considering that none of the other competitors will offer the range of services we will, or that their staffs will be trained like ours, and that here are not any spa of our type in our target locations or in the country, we will be able to provide services to a portion of Tehran populace not currently being tapped. 4. 3. 4 Pricing Strategy We will not charge over, nor substanti ally under, standard prices for our services. We will be paying our employees a higher straight percentage of their total individual customer sales. This will allow us to hire the best employees, and have a built-in motivational factor that will keep them working hard and happily. 4. 4 Sales Strategy a) Our umbrella sales strategy is to sell Zen Soul to public consumers as a uniquely desirable destination that will enhance their lives and health. ) We will sell Zen Soul through each therapists skill, courtesy, and warmth, creating a trusting impression on all customers, thusly establishing loyalty and return. We will ensure each visit to Zen Soul is a relaxing and memorable experience, so that  customers can always depend on our brand of service when they arrive. 4. 4. 1 Sales Forecast The important elements of the Sales Forecast are shown in the chart and table below. Initial sales forecasts indicate vigorous first year  sales,  almost doubling by the  end of second year, t hen leveling out somewhat by the  end of third year. These figures are based only on revenue from minimum average estimates from salon stylings and spa massages only, with sales cost reflective of the 60% commission earnings to each stylist/therapist. [pic] [pic] Sales Forecast | | |Year 1 |Year 2 |Year 3 | |Sales | | | | |Salon Styles Only Revenue |$717,500 |$1,400,000 |$1,600,000 | |Spa Massage Only Revenue |$182,500 |$350,000 |$400,000 | |Total Sales |$900,000 |$1,750,000 |$2,000,000 | | | | | | |Direct Cost of Sales |Year 1 |Year 2 |Year 3 | |Salon Styles Only Revenue |$429,300 |$840,000 |$960,000 | |Spa Massage Only Revenue |$109,500 |$210,000 |$240,000 | |Subtotal Direct Cost of Sales |$538,800 |$1,050,000 |$1,200,000 | 4. 4. 2 Sales Programs 1. Our comprehensive brochure will explain  the holistic nature of our services, and how this benefits the customer. . Our website will be comprehensively informative of our services and their benefits. 4. 5 Strategic Alliances We will form alliances with our referral practitioners, local restaurants, offices, and businesses who will be strategically beneficial for generating new customers; we will also form alliances with  local certified massage schools and hair styling schools. 4. 6 Milestones The following table lists important store milestones, with dates, implementation duty, and budgets for each. The milestone schedule emphasizes the timeliness for implementation per the sales and marketing targets listed in detail in the previous topics. [pic] [pic] Milestones | | | | | | | | |Milestone |Start Date |End Date |Budget |Manager |Department | |Business Plan |1/15/2001 |2/1/2001 |$0 |Steve |Owner | |Financial Backing |2/1/2001 |2/5/2001 |$200,000 |Steve |Owner | |Design Contractor Retainer |2/5/2001 |5/1/2001 |$5,000 |Steve |Owner | |Construction Contractor |2/5/2001 |5/1/2001 |$20,000 |Steve |Owner | |Retainer | | | | | | |Lease Agreement |1/17/2001 |2/12/2001 |$20,000 |Steve |Owner | |Logo Design |2/ 12/2001 |3/1/2001 |$1,000 |Steve |Owner | |Business Cards (Initial) |2/19/2001 |3/1/2001 |$300 |Steve |Owner | |Brochures |3/1/2001 |5/1/2001 |$3,000 |Steve |Owner | |Grand Opening |5/1/2001 |6/1/2001 |$0 |Steve |Owner | |Seven Customers Per |8/1/2001 |9/1/2001 |$0 |Steve |Owner | |Stylist/Therapist | | | | | | |Totals | | |$249,300 | | | Management Summary The management philosophy of Zen Soul is based on respect for each of our fellow employees, respect for every customer, and individual responsibility. Zen Souls success is dependent on the warmth and uniqueness of its atmosphere which is generated by a fun-loving and caring employee. The management team will consist of the owner, manager, and assistant manager (if deemed necessary). We will hire only those whom demonstrate  the qualities necessary for working in a nurturing environment, and the willingness to move forward in study of energetic principals if not already so trained. We will be hiring the ultimate people persons. 5. 1 Organizational Structure Our initial team consists of 8 employees, inclusive of a manager and an assistant manager,  both of whom will be responsible for the management activity. 6 therapists would be provided and trained by Zen Soul (Malaysia) SDN. BHD at the initial stage. There will be room for expansion to 12 to 15 therapists as the health spa begins to capture the market’s eyes. The therapist would be train from Malaysia before they are allowed to practice in Iran. Additionally, Zen Soul Malaysia would send their senior therapist 6 months for the first 2 years and annually for the years after for quality control purposes. 5. 4 Personnel Plan The Personnel Plan below reflects our projected need at opening, and carries through the second year expansions (in USD). |Personnel Plan | |   |Year 1 |Year 2 |Year 3 | |Owner, President |$36,000 |$36,000 |$36,000 | |Manager |$26,400 |$30,000 |$30,000 | |Assistant Manager |$13,200 |$15,000 |$15,000 | |100% Commissioned Employees |   |   |   | |Therapist |$10,080 |$10,080 |$10,080 | |Therapist |$10,080 |$10,080 |$10,080 | |Therapist |$10,080 |$10,080 |$10,080 | |Therapist |$10,080 |$10,080 |$10,080 | |Therapist |$10,080 |$10,080 |$10,080 | |Therapist |$10,080 |$10,080 |$10,080 | |Therapist |   |$10,080 |$10,080 | |Therapist | |$10,080 |$10,080 | |Therapist | | |$10,080 | |Therapist |   | |$10,080 | |Total People |8 |10 |12 | |Total Payroll |$136,080 |$161,640 |$181,800 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | 5. 5 Commissions Structure No. |Duration |Commission |Aroma |Traditional |Foot |Kids |Scrub |Ear | |1 |25 mins |6 |   |   |   |   |   |E/45 | |2 |40 mins |10 |   |   |F/40 |   |   |   | |3 |50 mins |12 |   |   |   |   |B/88 |   | |4 |60 mins |14 |A/85 |T/75 |F/50 |K/50 |   |   | |5 |90 mins |21 |A/95 |T/85 |   |K/70 |   |   | |6 |120 mins |28 |A/120 or A/100 |T/110 |   |   |   |   | |

Wednesday, December 4, 2019

Kanya Bhurn Hatya free essay sample

PERSONAL INFORMATION Name Devendra Singh Thakur Father’s NameMr. Digendra Singh Thakur Date of Birth24th Set. 1984 NationalityIndian Marital StatusSingle Current Address Jai Prakash Ward Near Reliance Tower Deori Kala Panagar Distt. Jabalpur (M. P. ) India 483220 Permanent Address Jai Prakash Ward Near Reliance Tawor Deori Kala Panagar Distt. Jabalpur (M. P. ) India 483220 Declaration I hereby courtly that all the information provided above is true to the best of my knowledge and an appointment given to me on this basis can be revoked or terminated at any time in future if any information has been misstated or unstated. Date †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Devendra Singh Thakur Place†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ MR. DEVENDRA SINGH THAKUR Jai Prakash Ward Near Reliance Tower Deori Kala Panagar Jabalpur (MP) 483220 Mobile No. : 9179170096, 9826805296 Objective To achieve professional satisfaction. Career Progression and personal development by working in a learning environment that encourages growth and enriches my experience. EducationGraduation: B. A. (Arts )IInd Division (R. D. V. V. Jabalpur) (M. P. ) M. A. Sociology (R. D. V. V. Jabalpur) (M. P. )IInd Division School: SecondaryM. P. Board Bhopal IIInd Division Senior SecondaryM. P. Board Bhopal IInd Division Other Qualification : P. G. D. C. A. (‘A’ + Grad )(AISECT, Panagar, Jabalpur ) Experience : 1 – Year teaching computer subject in SARSWATI H. S. PANAGAR 2 –Year computer operators hardworking in AISECT CENTRE PANAGAR 6 – Month Computer operators in ZAN SHIKSHA KENDRA JABALPUR 1 Year Computer Operators in KEC RPG INTERNATIONNAL LTD DEORI Panagar Jabalpur (MP) 483220 Skill – SectLanguage’s Known Hindi , English (Normal) Platforms in Computer Windows -98, Windows-2000, windows – Xp ets. Fields of Interest MS Word . MS Excel. MS PowerPoint. Working . As a Reprosentator